3 Key Takeaways from Video Marketing Automation Week
With an audience of 50,000+ viewers around the world and valuable insights from 15+ industry leaders, Video Marketing Automation Week has finally come to an end. From Sean Ellis of Growth Hackers to Nick Barber of Forrester, VMA week covered the subjects that marketers need to know to improve their video strategy.
And if you happened to miss the talks during VMA week, we’ve got you covered. Here are three key learnings from Video Marketing Automation Week:
1. Use Video to Shorten the Buyer's Journey
Did you know that video is worth 1.8 million words and the human brain processes video 60,000 faster than text? Nick Barber, Analyst at Forrester, broke down how brands can leverage video to increase conversions and shorten the buyer's journey. As one of the leading experts on video marketing, he shared insights from years of research:
2. Human Touch + Relevancy
The combination of Video + Marketing Automation combines the best of both worlds. By integrating these two powerful platforms, you can help orchestrate more human and personal communication to hit the right person, at the right time, with most relevant video content. Scott Brinker analyzes these valuable tools, and to how to leverage the next generation of video marketing.
3. The Time of Vanity Metrics is Over
It’s not enough to know how many plays and shares you got of your videos, marketers must know who, when, and why users watched a video. See Marcus Sheridan’s talk that will teach you how to track and convert your viewers through valuable video content.