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Attracting Your Audience: Video Marketing in The Early Stage of the Buyers’ Journey

According to, the worldwide digital ad spending will rise 70% (compared to 2018) and increase to $479.20 billion in 2022. The advertising space is getting more crowded and the platforms are running out of ad space. The outcome: increasingly higher prices and lower engagement. Knowing this, how can brands keep up, facing increasing (PPC) prices, ad space scarcity and declining engagement? In short, video is...