
It’s Time to Get Off the Tube
YouTube has transitioned from being a video hosting platform, to a media platform. As YouTube now seeks to monetise all content, in a final blow to marketers, they can now place ads on your videos, wherever they are shown. For marketers, it’s time to get off the tube.
For many marketers, YouTube has been the place to post content due to it having more than 50 million active users....