Online video content is heavily underutilized in the world of SEO. Therefore, this presents a real opportunity for marketers to not only drive more quality traffic to their website, but to also increase conversion rates and consequently revenue. Learn more about how to improve your rank and optimize your SERP in this article. Non-paid traffic (i.e. all organic and referral traffic, including social, backlinks etc.) usually accounts for the...

INBOUND 2017 featured a number of speakers that covered a number of different topics, ranging from video to sales to...

It’s no secret that Google loves video on web pages. Which as you already know, means there is great potential in...