Video

With 68% of consumers preferring video to learn about a product, let’s dive into the 7 video formats that will have a dramatic impact on your sales team and ultimately, the success of your organization. We hear a lot about how video can help with marketing initiatives, but what kind of videos can help you actually...

As video becomes more and more part of the marketing workflow, companies are shifting to focus on video across an organization. Learn how to empower your team with video as video continues to emerge. Producing video can seem daunting. But it doesn’t have to be. While it’s not as simple as writing a few paragraphs...

The most profound shift on the internet in the last two decades has been the shift from text to video. Learn how marketers can reinvent video and succeed with visual content. Before diving in, it’s worthwhile to look back at how our internet society turned into a video juggernaut. 15 years...

Whether it’s a 6 second clip or a 5 minute explainer video, social video is powerful. But how can marketers go beyond social media to engage their audience with video? “It’s not what you upload, it’s the strategy with which you upload.” -Will Keenan. It needs to be said first: social...

5 important video metrics that will help marketers make better business decisions. In today's digital world, it's crucial that marketers are data-driven in their business decisions. And while 87% of...

When it comes to video, it’s essential for companies to use video across the buyer's journey. From social to webinars, here are 3 companies using video to engage and convert their audience. Video across the marketing funnel is sometimes a foreign and abstract concept. Often times, video is left out of...

I’m sure it’s not a surprise, but video is no longer just a small piece in a marketers overall strategy, it...

This is Part 3 of our white paper, The Marketers Guide to Integrating Video Into HubSpot & Improving Data. In this...

When I first saw Rand Fishkin’s Whiteboard Friday Series, I was enthralled. Here was the CEO of one of the best tech...

Video is the bridge that connects you with your audience, and in Accelo’s case, with our clients. It’s also the...

It’s no secret that the job of a marketer can get chaotic during the holidays. From discounts to revenue numbers to...

INBOUND 2017 featured a number of speakers that covered a number of different topics, ranging from video to sales to...

In September, we shared 5 Reasons Why Video Marketing Matters to businesses around the world. We wrote that video...

Day 2 of INBOUND 2017 saw Michelle Obama take the stage in the morning and continued the momentum of the week...

HubSpot’s INBOUND 2017 is quickly approaching at the end of September (you can meet the TwentyThree team there at...

With half of all website data now attributed to video content, it’s never been more important for marketers to make...

Video has been creating human connections between businesses and customers for decades. Whether that was a 30 second...

Video is powerful, it’s personal, and it’s the future for all marketing departments - both B2B and B2C - to engage...