Online video content is heavily underutilized in the world of SEO. Therefore, this presents a real opportunity for marketers to not only drive more quality traffic to their website, but to also increase conversion rates and consequently revenue. Learn more about how to improve your rank and optimize your SERP in this article. Non-paid traffic (i.e. all organic and referral traffic, including social, backlinks etc.) usually accounts for the...

With 68% of consumers preferring video to learn about a product, let’s dive into the 7 video formats that will have a dramatic impact on your sales team and ultimately, the success of your organization. We hear a lot about how video can help with marketing initiatives, but what kind of videos can help you actually...

All businesses have a content marketing strategy, but is video incorporated? Learn all the ways video can fit into your content marketing strategy. Content marketing is - in a word - broad. It can be anything from written blogs to a website to downloadable PDFs to...

Learn how Lemonlight, a video production agency, works with their clients to create video content that produces real results. This article was contributed to the TwentyThree blog by Lemonlight, a leading video production agency.  You...

The reality of the visual internet in 2018 is that it’s - in a word - crowded. There are +1 billion mobile video plays on YouTube, +8 billion views on Facebook, and 3 billion Snapchats created every day. In this blog post, we’ll break down the 7 aspects of video marketing that we’ve identified as falling behind the rest of other marketing strategies. The reality of the visual internet in 2018 is that it’s - in a word - crowded. There are +1 billion mobile video...

I’m sure it’s not a surprise, but video is no longer just a small piece in a marketers overall strategy, it...

When I first saw Rand Fishkin’s Whiteboard Friday Series, I was enthralled. Here was the CEO of one of the best tech...

It’s no secret that the job of a marketer can get chaotic during the holidays. From discounts to revenue numbers to...

INBOUND 2017 featured a number of speakers that covered a number of different topics, ranging from video to sales to...

Day 2 of INBOUND 2017 saw Michelle Obama take the stage in the morning and continued the momentum of the week...

INBOUND 2017 is all about “don’t embrace the future, charge into it,” and we heard a lot of good advice for doing...

HubSpot’s INBOUND 2017 is quickly approaching at the end of September (you can meet the TwentyThree team there at...

With half of all website data now attributed to video content, it’s never been more important for marketers to make...

We were incredibly excited to be a partner at Komfo Summit this year in Copenhagen and have the opportunity to learn...

Video has been creating human connections between businesses and customers for decades. Whether that was a 30 second...

Video is powerful, it’s personal, and it’s the future for all marketing departments - both B2B and B2C - to engage...