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Video SEO: How to Improve Your Rank and Optimize Your SERP

Online video content is heavily underutilized in the world of SEO. Therefore, this presents a real opportunity for marketers to not only drive more quality traffic to their website, but to also increase conversion rates and consequently revenue. Learn more about how to improve your rank and optimize your SERP in this article. Non-paid traffic (i.e. all organic and referral traffic, including social, backlinks etc.) usually accounts for the...

7 Keys to a Complete Video Marketing Strategy in 2019

The reality of the visual internet in 2018 is that it’s - in a word - crowded. There are +1 billion mobile video plays on YouTube, +8 billion views on Facebook, and 3 billion Snapchats created every day. In this blog post, we’ll break down the 7 aspects of video marketing that we’ve identified as falling behind the rest of other marketing strategies. The reality of the visual internet in 2018 is that it’s - in a word - crowded. There are +1 billion mobile video...