Video Marketing

According to eMarketer.com, the worldwide digital ad spending will rise 70% (compared to 2018) and increase to $479.20 billion in 2022. The advertising space is getting more crowded and the platforms are running out of ad space. The outcome: increasingly higher prices and lower engagement. Knowing this, how can brands keep up, facing increasing (PPC) prices, ad space scarcity and declining engagement? In short, video is... According to eMarketer.com, the worldwide digital ad spending will rise 70% (compared to 2018) and increase to...

As video becomes more and more part of the marketing workflow, companies are shifting to focus on video across an organization. Learn how to empower your team with video as video continues to emerge. Producing video can seem daunting. But it doesn’t have to be. While it’s not as simple as writing a few paragraphs...

Through engagement and conversion video data, marketers can shape their digital strategies to follow the content and spokespeople that perform the best. Video has so much data for marketers, it can actually be used to help shape your digital marketing...

The most profound shift on the internet in the last two decades has been the shift from text to video. Learn how marketers can reinvent video and succeed with visual content. Before diving in, it’s worthwhile to look back at how our internet society turned into a video juggernaut. 15 years...

Whether it’s a 6 second clip or a 5 minute explainer video, social video is powerful. But how can marketers go beyond social media to engage their audience with video? “It’s not what you upload, it’s the strategy with which you upload.” -Will Keenan. It needs to be said first: social...

5 important video metrics that will help marketers make better business decisions. In today's digital world, it's crucial that marketers are data-driven in their business decisions. And while 87% of...

When it comes to video, it’s essential for companies to use video across the buyer's journey. From social to webinars, here are 3 companies using video to engage and convert their audience. Video across the marketing funnel is sometimes a foreign and abstract concept. Often times, video is left out of...

Get a glimpse into our latest eBook, The Video Marketing Handbook 2019, with insight about video from the world's top marketers. This is an excerpt from our latest eBook, The Video Marketing Handbook 2019. Download the full Handbook here. With...

Learn how Lemonlight, a video production agency, works with their clients to create video content that produces real results. This article was contributed to the TwentyThree blog by Lemonlight, a leading video production agency.  You...

As marketers plan for 2019, it’s vital to recognize and act on the importance of using a video marketing platform to improve data and produce results when it comes to video. It’s been said, that if a picture is 1,000 words, a one-minute video is worth 1.8 million words. With video...

As one of the most widely used marketing channels, social media has taken over as the key driver of results for many companies around the world. How can social media video marketing be effectively used in the marketing funnel? We are all familiar with the power and influence of social media. The consuming nature of social for its users has...

The reality of the visual internet in 2018 is that it’s - in a word - crowded. There are +1 billion mobile video plays on YouTube, +8 billion views on Facebook, and 3 billion Snapchats created every day. In this blog post, we’ll break down the 7 aspects of video marketing that we’ve identified as falling behind the rest of other marketing strategies. The reality of the visual internet in 2018 is that it’s - in a word - crowded. There are +1 billion mobile video...

At TwentyThree, we believe that the implementation of GDPR regulations on May 25th will benefit all of us...

I’m sure it’s not a surprise, but video is no longer just a small piece in a marketers overall strategy, it...

This is Part 1 of our white paper, The Marketers Guide to Integrating Video Into HubSpot & Improving Data. In this...

When I first saw Rand Fishkin’s Whiteboard Friday Series, I was enthralled. Here was the CEO of one of the best tech...

This probably isn’t a surprise to anyone, but video is one of the core disciplines in digital marketing — used...

Register for the meetup here. Video is everywhere. It’s the majority of a Facebook timeline, shows up on Google...

There’s no denying that video is overtaking the world of content marketing. With one third of online activity being...

Video is the bridge that connects you with your audience, and in Accelo’s case, with our clients. It’s also the...

Early last year, Forbes wrote an article proclaiming 2017 would be “the year of video marketing.” By all accounts,...

It’s no secret that the job of a marketer can get chaotic during the holidays. From discounts to revenue numbers to...

As you probably already know as a marketer, video is more engaging than any other type of medium. Human brains...

With 82% of marketers planning to increase their video marketing spend in 2018 according to our State of Video...

INBOUND 2017 featured a number of speakers that covered a number of different topics, ranging from video to sales to...

In September, we shared 5 Reasons Why Video Marketing Matters to businesses around the world. We wrote that video...

Day 2 of INBOUND 2017 saw Michelle Obama take the stage in the morning and continued the momentum of the week...

INBOUND 2017 is all about “don’t embrace the future, charge into it,” and we heard a lot of good advice for doing...

HubSpot’s INBOUND 2017 is quickly approaching at the end of September (you can meet the TwentyThree team there at...

With half of all website data now attributed to video content, it’s never been more important for marketers to make...

Video has been creating human connections between businesses and customers for decades. Whether that was a 30 second...

Video is powerful, it’s personal, and it’s the future for all marketing departments - both B2B and B2C - to engage...