Webinar Strategy

73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads. Webinars have been around for years, and while the tool/tactic have gained traction, especially as a lead generation tool, the full potential is still underestimated and underutilized. According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate...

As we've gotten to work with more and more people running webinars, it has become very clear that webinars can serve a lot of different goals for the marketing team. However, one shared goal is to have as many relevant people showing up and staying throughout the webinar. Well, luckily data can tell us some of the answers. As we've gotten to work with more and more people running webinars, it has become very clear that webinars can...

Get a glimpse into our latest eBook, The Video Marketing Handbook 2019, with insight about video from the world's top marketers. This is an excerpt from our latest eBook, The Video Marketing Handbook 2019. Download the full Handbook here. With...

Learn how to overcome the complexity of webinars with these 6 steps to simplify the process, promotion, and planning of a webinar. Have you ever attended a webinar and think to yourself, “I should really do more webinars?” Whether you are an...

Having launched our new webinar tool in September, learn how we utilized market and user research to shape the product development process. Webinars are powerful additions to every marketing mix. They offer a simple way to tell the story of a brand and are...

The Marketers Guide to Running a Successful Webinar, where we break down the how, what, and why of running webinars in your organization. This is an excerpt from our white paper, The Marketers Guide to Running a Successful Webinar. Download the full...

By improving customer retention by 5%, companies can increase their revenue anywhere from 25% to 95%. Find out how webinars play a crucial role in building that loyalty. As marketers we, often think about the sales funnel or buyers journey when planning out our activities. But the truth...

Learn more about the power of webinars from the Digital Marketing Institute as they break down the benefits of having a strong webinar strategy. This is a guest post from Emma Knightly, a Digital Marketing Specialist at the Digital Marketing...

Marketers have been running webinars for decades. Literally, decades. As one of the oldest and most important legacy...