Building a Video Strategy

What does it look like when an organization commits to video not as a campaign tactic, but as infrastructure across every touchpoint? Here's that story told through a real implementation: the decisions made, the obstacles cleared, and what changed once video became a system rather than a series of projects.

Dan Duffett

Head of Client Strategy, TwentyThree

With 25+ years running accounts like HSBC, Rolex & Google for WPP/Dentsu, Dan now heads our Video Accelerator at TwentyThree, helping businesses to become fully video-enabled organizations.

Christophe Lephilibert

Marketing & Communications Director, FLEXeCHARGE

From Nokia to Wallbox to FLEXeCHARGE, Christophe Lephilibert has spent 25+ years marketing tech. As Marketing & Communications Director at the EV charging scaleup, he's made video the engine of B2B growth. He joins our session on video strategy.

Maria del Mar Vázquez Rodríguez

Video Lead, FLEXECHARGE

Experienced B2B content marketer Maria built FLEXeCHARGE's video strategy from scratch – ideation, scripting, editing, and managing it all from TwentyThree. Join Building a Video Strategy for her hands-on lessons from the trenches.