Day 2, 11:45 – 12:30Studio 3

Meet the Video Agencies

With the Video Agency Model freshly in view, this panel brings it to life through the agencies already living it. Hear first-hand what business looks like on the other side of the production-only model: why these agencies rebranded as Video Agencies, and what services they now manage beyond production. The conversation digs into how they make themselves genuinely hard to replace, how they and their clients quantify success in a video-first world, and the opportunities, and obstacles, that lie ahead.

Ida Sjöberg Dahlgren

CEO, Mbrace

CEO of one of the world's first true video agencies, Ida Sjöberg Dahlgren is redefining 'video' for clients from Swedbank to Sweden's National Board of Health. She returns to continue the conversation on how video agencies are evolving.

Lev Cribb

Managing Director, Made to See

When AI can generate any face, voice, or scene, what makes video trustworthy? As MD of Made to See (formerly WebinarExperts), Lev Cribb has built his career on live, human video AI can't fake – and how to earn trust in an AI video world.

Simon Crofts

Video Marketing Strategist and Client Services Director, Big Button

After 25 years shaping video for Meta, HubSpot, Microsoft, AWS, and PayPal, Simon Crofts brings the agency perspective on what works in B2B video. As Client Services Director at Big Button, he joins the Meet the Video Agencies panel.

Dan Duffett

Head of Client Strategy, TwentyThree

With 25+ years running accounts like HSBC, Rolex & Google for WPP/Dentsu, Dan now heads our Video Accelerator at TwentyThree, helping businesses to become fully video-enabled organizations.