TwentyThree Summit 2026 | World’s Largest Conference on Video | May 28-29

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TwentyThree Summit 2026
Day 1, 15:30 – 16:15Studio 3

Rethinking Video at Every Touchpoint

Every channel. Every moment. Every decision in the buyer journey. Charis Maimaris makes the case for video not as a campaign format but as a constant, and walks through what a truly touchpoint-complete video strategy looks like across a modern marketing organisation.

Charis Maimaris Headshot

Charis Maimaris

Marketing Manager, knowledgecy

Creative is the strongest lever in paid social – not targeting, not budget. Charis combines strategic thinking with creative execution, building demand generation systems that connect video and content to growth, pipeline, and commercial results. He returns with a session on making short-form video work.