The Creative Mindset

From one of the world's most iconic creative agencies: AKQA's Anna Rabe, Thomas Hoeffner, and Hugo Barne take you inside video production end-to-end. Strategy, art direction, and production, evolved with new technology at every stage. Because today, there's no playbook, just a mindset. A conversation on how small teams deliver big output, whatever their size.

Anna Rabe

Strategy Director, AKQA

Strategy Director at AKQA Berlin, Anna Rabe has led strategy for Google, Netflix, Porsche, and the team behind one of HP's most successful campaigns, Made to be Less Hated. She joins the talk on how small teams deliver big output.

Hugo Barne

Associate Creative Director, AKQA

Associate Creative Director at AKQA Copenhagen, Hugo Barne has led culturally loaded briefs – Discord, Jordan, Sony, Volvo, Minecraft – across eight years and several offices. He joins the talk on how small teams deliver big output.

Thomas Hoeffner

Associate Production Director, AKQA

Creative gets headlines, strategy gets credit – production goes under the radar. As Associate Production Director at AKQA Copenhagen, Thomas Höffner ships work for HP, Miro, Novo Nordisk, and DSV, and joins our talk on small teams delivering big.