TwentyThree Summit 2026 | World’s Largest Conference on Video | May 28-29

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TwentyThree Summit 2026
Day 2, 15:15 – 16:00Studio 4

The Art of the Thumbnail

One of the most overlooked elements of any video or webinar: the thumbnail. The founders of Overluce Studio, one of the world's leading award-winning YouTube growth studios, with 18B+ views, contributions to $140M in revenue, and clients including Red Bull, Nike, Harvard, Disney, the NBA, and Neymar Jr., share the process and best practices behind videos that actually get clicked.

Max Behrens Headshot

Max Behrens

Co-founder, Overluce

12 billion views. That's what Max Behrens has generated with YouTube thumbnails for Nike, Disney, and Red Bull. He recently co-founded Overluce, and joins us with – what else – The Art of the Thumbnail.

Dimcha Aiwi

Dimcha Aiwi

Co-founder, Overluce

Dimcha is co-founder of Overluce, the creative studio that's driven 12 billion long-form and 6 billion short-form YouTube views for Nike, RedBull, MrBeast, Disney, Sony, and many more. He joins us with The Art of the Thumbnail.