TwentyThree Summit 2026 | World’s Largest Conference on Video | May 28-29

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TwentyThree Summit 2026
Day 1, 15:30 – 16:15Concert Hall

The Creator Playbook

Emily Trenouth built the first Amazon influencer program in the world. Now she draws a direct line from that experience to the opportunity sitting in front of every B2B organization right now: your founders, your employees, and your partners are your most credible creators. Discover how to build an internal creator infrastructure: one that puts real people, not branded content, at the center of your video strategy.

Emily Trenouth Headshot

Emily Trenouth

Former Head of Influencer, Amazon

12 years shaping how organisations work with creators at scale – influencer strategy at Amazon across 26 markets, and before that built MediaCom's influencer division at WPP. Emily Trenouth joins us with the creator playbook for B2B organisations.