Day 1, 12:00 – 12:45Studio 3

The Role of Video in the Martech Stack

Video is roughly half of online engagement, and the part of the martech stack almost nobody treats as martech. Most companies still run video through social platforms, which means their most engaging content lives on rented infrastructure: analytics they don't own, attribution they can't trace, no integration with the rest of the stack. As the modern stack consolidates, European sovereignty becomes a procurement criterion, and AI reshapes everything, video is still treated as a creative output rather than a data source. This panel challenges that, in front of the people who could actually change it.

Steffen Fagerström Christensen

CTO & Co-founder, TwentyThree

As co-founder and CTO of Europe's only player in the global video software space, Steffen has been pioneering the video tooling landscape for more than two decades.

Karin Kalda

MarTech Advisor

Board Director at the Customer Data Alliance, with nearly 20 years building martech stacks for Samsung, Macquarie Bank, Singtel, and the Australian government, Karin Kalda joins us on The Role of Video in the Martech Stack.

Sune Porsborg Børsen

Director, Head of MarTech, Valtech

Director and Head of MarTech Strategy EMEA at Valtech, Sune Børsen is one of Europe's foremost martech profiles, advising global clients across retail, healthcare, FMCG, automotive, and finance. He joins The Role of Video in the Martech Stack.

Martin Edenström

Founder, MKSE

Martin Edenström founded MKSE, the martech news site read by 12,000+ marketing decision-makers every day. With 20+ years as a marketing and business leader, he returns to moderate this year's panel on video's role in martech.