Trust in an AI Video World

AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle, names where the risks are real, and gives marketing and communications leaders a clearer way to think about what they're signing up for when they reach for generative tools.