Video: The Marketing Leaders' Perspective

What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. Moderated by Emily Manock of Marketing Week.

Laurence Paquette

VP Marketing & Brand, Vestas

Laurence Paquette has spent 15 years building the Vestas story – now VP Global Head of Brand & Marketing at the world's largest wind energy company. She joins us with a CMO's perspective on how video turned the brand into a global icon.

Amanda Gandolpho

Head of Content & Design, Rituals

Head of Content & Design at Rituals (1,000+ stores globally), formerly leading brand at Swapfiets and shaping Unilever icons like Hellmann's, Amanda Gandolpho joins our panel on Video: The Marketing Leaders' Perspective.

Rasmus Leth Skjoldan

CMO, Hello Retail

Rasmus Leth Skjoldan is the CMO at Hello Retail, the European Agentic Commerce and AI personalization platform, where he runs marketing and partnerships. Previously CMO at Magnolia. Background in UX, brand, and the open source web. Based in Copenhagen.

Emily Manock

Reporter, Marketing Week