Laurence Paquette
VP Marketing & Brand, Vestas
Laurence Paquette has spent 15 years building the Vestas story – now VP Global Head of Brand & Marketing at the world's largest wind energy company. She joins us with a CMO's perspective on how video turned the brand into a global icon.
Day 1
13:30– 14:15
What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. Moderated by Emily Manock of Marketing Week.
