Jon Mowat

Great video gets attention. Great stories get remembered. But is that enough? This engaging talk reveals the hidden psychological forces that determine what people decide to do, and gives filmmakers practical ways to build decision design into their content. Go beyond engaging your audience and learn how to change their decisions.

Still thinking about what moves an audience to act? Jon Mowat heads to the Personal Stage to keep the conversation going, taking your questions on the psychology of decision-making, how to build it into your own video, and whatever else his talk brought up. A relaxed, one-on-one exchange.

Agencies that only offer production are losing ground to a new breed of Video Agency: one that works on retainer and guides clients across all their video needs. TwentyThree presents the Video Agency Model and the tailwinds behind it: clients now live in a video-first world, yet most agencies don’t offer what great video takes. Just as the digital agency consolidated into a single dominant model, video is now doing the same, and the opportunity belongs to those who move first. A practical playbook turns the model into action. The time of the Video Agency is now.