State of Webinars 2026
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Webinars have become a content engine for most organizations. 68% of organizations report repurposing their webinars into other formats, such as clips, articles, or social media content.
68%
“Start small. Buy a couple of good microphones and some good software. Don’t start with hour long productions. 30–45 minutes can be absolutely fine. Don’t let the same person produce and host. Those are two different skills, and your team should be able to focus on what they do best. Then you will get the best results.”
Respondent
Only 48% of organizations integrate webinar data into their marketing stack, highlighting how fragmented webinar measurement practices still are.
48%
“Do the positioning piece first, and then define your tone of voice, target audience, distribution mechanism, and subjects to be covered. Then look for guests.”
Respondent
“You don’t need to invest a lot of money to start. Make sure to get your team on board and show them the value that webinars could bring. Make sure to set up a strategy before starting.”
Respondent
“Ensure you have a robust strategy before beginning, and a stringent follow-up plan to nurture and reengage all registrants for your online events.”
Respondent
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