TwentyThree and Marketo, an Integration Built for Data-Driven Marketing Teams
Use Video Data to Convert, Track and Nurture Increase engagement by embedding videos and running live/on-demand webinars on your website and syncing video data real-time in Marketo:
A two-way integration that uses the Marketo Munchkin code, tracking new and existing contacts' video behavior.
Use Collectors to convert leads and feed the form information to Marketo with info about the video content triggering the conversion.
Gather individual viewer information and calculated video usage. The information is automatically updated on the Marketo profile and score.
See detailed progress information from video, live events and webinar data on the Marketo contact's timeline.
Segment users based on video behavior, video usage or specific videos via smart lists in Marketo
Directly embed trackable animated thumbnails or GIFs into Marketo smart campaigns and emails.