TwentyThree x Adobe Marketo Engage
Add 50% more engagement data to every Lead Record
Video counts for most of your engagement, but most Marketo setups treat it as a black box. TwentyThree sends granular video and webinar engagement data directly into your Activity Log, Smart Lists, and scoring models - so you can fix your attribution once and for all.
Video Attribution
Add video engagement to your lead scoring model to instantly improve attribution
Track play-through rates & interactions
See your videos’ play-through percentages, and get an overview of how your webinar audiences interact with your content, including polls, chat, & reactions.
See your leads’ video milestones
See the critical video milestones for each of your leads, including which video converted, and last video watched.
Understand how your leads’ engagement changes over time
TwentyThree delivers a real-time overview of the Video Engagement Score of all of your Marketo leads.
Automations and Campaigns
Power your Marketo Programs with video data
Set up video-based Smart Campaigns
Create trigger campaigns that fire when a lead performs a video action. Take automated actions based on watched videos or video milestones reached.
Assign leads to Programs dynamically
Automatically add leads to specific Marketo Programs based on the videos they watch or the webinars they attend. Ensure your audience is always in the right nurture track or sales cycle without manual intervention.
Automatically manage a lead's journey within your webinar Programs
Use TwentyThree data to trigger precise status changes—from "Registered" to "Attended" or "No-Show." These updates can then trigger a Smart Campaign to create a sales alert, notifying the assigned rep in Marketo Sales Insight the moment a high-value prospect attends a critical session.
Use video everywhere
Instant upload videos to your Marketo landing pages
Collect leads from your videos
Use our Collectors feature to gather leads from your videos on your Marketo landing pages.
Seamless integration into your martech stack
Instant to integrate
Setting up the integration is a breeze. It only takes a few clicks to get you up and running and the data flowing.
One of many
TwentyThree connects to your full martech stack to ensure you have the right data at the right points.
Book a demo
See for yourself why every day, more and more of the world’s best webinar program managers, video producers and marketing leaders upgrade their companies to TwentyThree.
One of our Video Marketing Experts will be in touch to give you a tailored demo.
Can I use Marketo Forms as a registration method?
Yes. When setting up your webinar registration flow, you are not limited to the TwentyThree registration page. You can use Marketo Forms on landing pages to collect registrations. A Smart Campaign can then automatically pass that data to your TwentyThree webinar, or the integration can sync the submission directly, eliminating the need for manual imports.
Can I tailor Marketo email campaigns based on webinar engagement?
Yes. The integration sends detailed webinar activity (e.g., Registered, Attended, No-Show, watch time) to Marketo as Custom Activities and Program Member Statuses. You can then use this data to build Smart Lists and trigger specific Smart Campaigns or add leads to different streams in an Engagement Program based on their level of engagement.
What kind of data is integrated with Marketo?
The integration syncs rich behavioral data, including collector submissions, webinar participation, and detailed video engagement (like percent watched). This data is available as Custom Activities for real-time automation and can be written to custom Fields on the lead record for aggregate reporting. You can leverage it across the entire platform for lead scoring, building Smart Lists, and triggering Smart Campaigns within your Programs.
Can I analyze my video plays in Marketo?
You can analyze the impact of video engagement within Marketo, but not the detailed content analytics themselves. Use video data to build Smart Lists and filter reports in tools like Program Performance and Revenue Explorer. For deep-dive analytics on play-through rates, heatmaps, and individual video performance, you would use the comprehensive reporting within TwentyThree.
