Webinar Analytics
Webinar analytics for every stage of every webinar
TwentyThree's Webinar Analytics covers every stage of the webinar lifecycle. Track the full funnel from page view to attendance, drill into individual attendee timelines, and connect to your existing marketing stack.
Track conversion from page view to attendance
The Total tab shows the full conversion funnel — from page views to the registration page, registrants, and live attendance — with conversion and attendance rates visualised side by side. An audience breakdown shows how well each webinar attracted new leads versus existing ones, so you can see whether a campaign brought in new attendees or activated the base.
Measure engagement during the live event
The Live tab shows real-time attendance and engagement totals as the webinar happens — how many chat messages, questions, poll responses and handout downloads are coming in, all visible from one dashboard. The Engagement tab holds the detail: dig into individual polls to see the vote split, read every question and chat message, and download who did what as a CSV.
Track on-demand viewership after the live event ends
Every webinar is automatically recorded and made available on demand. The On-Demand tab tracks how many people watched the recording over time, how long they stayed, and how they interacted with the content.
Connect to your existing marketing stack
Native integrations with Adobe Analytics, Google Analytics, HubSpot, Marketo, Eloqua, Mixpanel, Segment, and Zapier mean webinar data flows directly into the tools your team already uses. Individual attendee profiles in Audience show every interaction with every webinar and video over time. Export full attendance statistics as CSV when you need data outside the platform.
Explore TwentyThree Webinars
Webinar Analytics is one part of TwentyThree Webinars, the world’s first second-generation webinar product. Our tool makes high-end functionality accessible for ambitious teams who want to provide a professional and deeply engaging experience for their audience. Explore the full suite of features that cover the full webinar lifecycle - before, during, and after the event.
Webinar registration pages that match your brand and live inside your funnel
The webinar management platform for every stage of every webinar
The webinar run-of-show that lives where the webinar runs
Automated webinars (minus the pre-recorded part)
Webinar templates — build one great webinar, run it forever.
Video clipping that knows which moments mattered
Professional video overlays for broadcast-quality webinars
Webinar analytics for every stage of every webinar
Webinar CRM integration that sends engagement, not just attendance
Automatic webinar recording for every event you run
Run a moderated webinar Q&A and put the best questions on screen
Run broadcast-quality webinars from your browser
Native webinar integrations across your martech stack
Let's show you Webinar Analytics in action
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