Webinar CRM
Webinar CRM integration that sends engagement, not just attendance
TwentyThree connects a rich picture of your webinar engagement directly to your CRM - not just whether someone showed up. Every poll vote, audience question, handout download, and chat message flows in alongside attendance and registration data.
Sync HubSpot contacts and webinar leads in both directions
TwentyThree's native HubSpot integration syncs contact information in both directions. HubSpot contacts appear automatically in TwentyThree's Audience view, and registrations or leads captured during webinars flow back into HubSpot. Webinar engagement scores, viewer data, and attendance all become visible inside HubSpot — no manual exports, no duplicated lists.
Drive Salesforce reporting and campaigns from webinar data
The Salesforce integration brings TwentyThree's video and webinar engagement into Salesforce — funnel reports showing which sessions are performing at every stage, segmentation rules based on engagement, and Salesforce Triggers for video campaigns at scale. Display videos on Salesforce landing pages with Spots, and capture leads through Collectors.
Capture leads through Collectors and send them straight to your CRM
TwentyThree's Collectors feature captures lead information from videos, webinars, and landing pages — including embeddable Collectors that sit on HubSpot or Salesforce landing pages. Captured lead data flows automatically into your connected CRM, no manual import required.
Trigger campaigns and segment audiences based on webinar engagement
HubSpot email campaigns and workflows can be enrolled based on webinar attendance and engagement, with audience segmentation tied to specific webinar activity. Salesforce gets the same depth via Segmentation Rules and Salesforce Triggers. Marketo, Eloqua, Mixpanel, Segment, and Zapier connect via native integrations for the rest of your stack.
Explore TwentyThree Webinars
Webinar CRM is one part of TwentyThree Webinars, the world’s first second-generation webinar product. Our tool makes high-end functionality accessible for ambitious teams who want to provide a professional and deeply engaging experience for their audience. Explore the full suite of features that cover the full webinar lifecycle - before, during, and after the event.
Webinar registration pages that match your brand and live inside your funnel
The webinar management platform for every stage of every webinar
The webinar run-of-show that lives where the webinar runs
Automated webinars (minus the pre-recorded part)
Webinar templates — build one great webinar, run it forever.
Video clipping that knows which moments mattered
Professional video overlays for broadcast-quality webinars
Webinar analytics for every stage of every webinar
Webinar CRM integration that sends engagement, not just attendance
Automatic webinar recording for every event you run
Run a moderated webinar Q&A and put the best questions on screen
Run broadcast-quality webinars from your browser
Native webinar integrations across your martech stack
Let's show you Webinar CRM in action
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All you need to video enable your whole organisation at every customer touchpoint
