Progressive Profiling
This is a lead generation approach to collect viewer or website visitor data such as name, email, industry or job title to build a profile of who they are, and better assess whether they could become a potential customer. In order for the viewer to share their details it is important to create an ongoing value exchange and share useful, relevant content for their data. At TwentyThree we have a tool called a collector (see Collector) which a host can place at any point in a video, requiring the viewer to input profiling information to access video content.
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