Video Platform
A video platform is primarily designed for storing, hosting and distributing video content and focuses on playback quality, content management and audience access. It is sometimes used interchangeably with Video Marketing Platform (see Video Marketing Platform), however whilst similar there are key differences; A Video Marketing platform will also integrate with CRM, email marketing, and automation tools to help businesses use video strategically for lead generation, nurturing, and conversions and is increasingly one of the most important parts of the Martech Stack (see Martech Stack).
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