Zero Latency
This refers to the scenario where there is no delay between the transmission of a video and its playback or interaction by the viewer. It means the video streams, loads, or responds in real-time, with no perceptible lag—essentially instantaneous delivery and performance from the moment a user clicks "play" or engages with the content. This is very important in video marketing as it ensures that the user experience is seamless, and therefore maximizes the potential for engagement.
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