Social video

Distributing videos to Twitter

You can distribute your videos to your company's Twitter account and in this way let your followers know about the content on your video website. When you have set up distribution to Twitter, you can set up whether the tweeting should happen automatically, and you can define the wording of the tweets.

Use this distribution feature to set up your TwentyThree account to sync with Twitter profiles and tweet native videos automatically without you having to upload your video content and specifying metadata twice. This article describes how to authenticate Twitter as a distribution point for your videos, and later how to have your videos appear in your Twitter feed.

Authenticating a Twitter account

To enable distribution of videos to Twitter click on the "Social" tab in the backend of your video website, and choose the Twitter icon in the right sidebar. Here you can give your video website access to your Twitter account by clicking "Connect Twitter account" and following the directions from Twitter. Afterwards, you can adjust the settings for the distribution point. Make sure you are logged in to your Twitter account when doing so.

Twitter will now ask for the permission to access your videos, and you can with a single click give the permission needed for TwentyThree to upload videos directly to Twitter by clicking "Authorize app".

Next, you can configure options for the newly created distribution point. Determine if videos should be posted automatically or not and click "Save Connection" to finish the authentication process. The choices made here can always be edited at a later point in time.

Uploading a single video to Twitter

After authenticating your Twitter account with TwentyThree you are ready to publish video in both destinations. To tweet a video simply go to the backend of your TwentyThree workspace, and choose the video in question. Click the button displaying a Twitter icon.

You can now edit your tweet as the default text is the same as your video description. This is most likely too long, and not suitable as a tweet, so make sure to change this. Note that you only have 280 characters at your disposal. Edits you make here will only affect the video you are about to tweet. Twitter caps video length at 2:20 in length, so if the video you are sharing is longer, it will be cut at the 2:20 mark.

Next, you can decide to tweet the video immediately or schedule a later time of distribution. To match your company content calendars we have made it possible to schedule tweets. Use the calendar view to find a date for your schedule and drag the handles to define time of day by the hour and minute. Note that the options you make here can be edited also after you have clicked "Schedule".

Removing videos from Twitter

You can very easily remove the tweet after it has been posted. Simply go to the backend of TwentyThree, and choose the video in question. Press the Twitter icon next to the video preview and then click on the delete icon next to the tweet you wish to delete. This will not only cancel the syncing of data between TwentyThree and Twitter but fully delete the video on Twitter as well. Note that this will not delete the same video hosted on TwentyThree or any other place the TwentyThree embedded player is shown on the web.

Can I have more than one Twitter account connected to TwentyThree?

Yes. Many of our users have multiple Twitter destinations for different sets of video material, that is why it makes sense to connect more than one Twitter account to TwentyThree. To add another account simply go to "Social" and press Twitter "+ Add account". Just make sure you are logged in to the right Twitter account.

Can I remove authentications between Twitter and TwentyThree?

Yes, it is easy to remove any connection between Twitter and TwentyThree. To stop syncing, simply go to "Social" in the backend of TwentyThree, locate the connection in question and click the cogwheel icon next to it and click "remove this connection".

Where do I find a direct link to the tweet that have been posted through TwentyThree?

Simply go to the backend of your TwentyThree site, and find the video in question. Press the Twitter icon and scroll down. You will see a link icon next to the information about distribution history. This icon will take you directly to the tweet

Can I track video analytics from Twitter?

Yes. Statistics from videos published in your social channels can be found under Social while more in-depth social statistics for each video is available from said video's overview page.

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