Guide

The Marketers Guide to Running a Successful Webinar

In the Marketers Guide to Running a Successful Webinar, we break down the how, what, and why of running webinars in your organization.

Whether it's an optimized landing page or a checklist for each necessary step, this white paper is designed as a guide for running a seamless webinar.

Included in the guidebook are also advice and best practices from webinar experts, such as: Deanna Ransom - Clarivate Analytics, George B. Thomas - Impulse Creative, Nick Barber - Forrester, Jen Spencer - SmartBug, and David Fortino - Netline.

In the Marketers Guide to Running a Successful Webinar, you'll learn:

  • What you should look for in a webinar tool
  • A complete checklist for building a webinar, from setup to metrics
  • The planning, format & content that make a successful webinar
  • How to encourage engagement before, during, and after a webinar
  • Real-life case studies on running webinars
  • Best practices with webinars from webinar experts across the world

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