In this white paper we’ll cover how marketers can:
Guide
The Marketers Guide To Integrating Video Into Marketo & Improving Data
From landing pages to blogs to emails, Marketo has covered most of the marketing tactics required to move customers down the entire buyer’s journey. But with 80% of website data expected to come from video (Cisco), it’s essential for marketers to now harness the power of their video data in their Marketo smart campaigns.
Key take aways
- Setup and activate the TwentyThree x Marketo integration
- Build lead generating campaigns through video & sync leads to Marketo
- Nurture those leads through measuring lead scores and video engagement data
- Segment users based on their video behaviour and data, setting up attribution for video content across the funnel