Full Report – The State of Webinars 2020

We run our annual research to be able to paint a clearer picture of the State of Webinars in 2020.

Webinars are an essential tool in the marketers toolkit, and especially this year. We've seen an explosion in the popularity of webinars, but there is still a lot to be learned about webinar trends and implications. Use the benchmarking sheet to compare your organisation's webinar efforts to others in the industry.

In The Report

  • We made more webinars, with 89% of marketers making more webinars this year than last.
  • The market has doubled, with 45% of marketers new to webinars as of 2020.
  • Teams are expanding, with 41% of organisations reporting that they have a dedicated webinar team or programme manager.
  • Budgets will keep growing with 51% of organisations planning to spend more in 2021.
  • Benchmark your organisation's webinar efforts
  • +more data across eight sections
About Us

TwentyThree — The Video Company

TwentyThree empowers organisations to better communicate and relate to the world with video.

Since 2006, we’ve been powering our global community’s efforts with video with our premium products. As a video company, our vision has always been that video is transforming everything, requiring us to switch to a video-first strategy, rethink our formats and change to the best marketing tool to support that strategy.

So, we built all the tools that an organisation needs to succeed with video.

The TwentyThree Video Marketing Platform engages audiences and collects better data that converts. TwentyThree Webinars enables new formats and creates more meaningful relationships. Meanwhile, our upcoming product TwentyThree Personal reinvents one-to-one communications with easy, personalised videos. And with TwentyThree Enterprise we make it easy and secure for organisations to roll out a video strategy at scale.

Download the Report