The State of Video Marketing
Did you know that 82% of marketers plan to produce more videos? Or that two-thirds of marketing teams don’t use a video marketing platform? In The Influence & State of Video Marketing in, we surveyed hundreds of marketers around the world to collect data on exactly how video marketing is playing a role in business.

Whitepaper
In The State of Video Marketing, we’ll cover a number of pressing questions that impact marketers around the world:
Key take aways
- What types of content are most common among marketers?
- How many total videos marketers plan to produce?
- The amount of money and resources marketers spend on video marketing?
- Do marketers plan to increase their video marketing spend?
- How many brands use a video marketing platform?
- Which video channels are most popular?
- Are marketers integrating their video data into their entire marketing tech stack?
- What’s the most common way that marketers produce videos?