From Making a Video To Building A Video Culture

The Role Of Video in B2B

According to Forbes, three-quarters of executives watch work-related videos every week. Just over half share work-related videos with colleagues every week, and nearly two-thirds would rather watch a video about something than read about it.

So the future on online B2B marketing is video too. But this isn’t video marketing the way it used to be. It’s no longer about making a video for your business. It’s not even about having a video strategy. If you’re going to succeed in in the video-driven future, you’re going to need to build a culture of video within your business.

Download this paper and get inspired by leading video marketing experts including: 

- Chad Rogers, CRO and co-founder at Lemonlight
- Tapio Haaja, Chief Video Strategist at videolle
- Jonaz Kumlander, Head of New ideas and innovation at Avidly
- George B Thomas, Inbound Evangelist at Impulse Creative
- Jordan Hagen, Lead Strategist at StoryMe
- Zachary Basner, Director of Inbound Training and Video Strategy at IMPACT
- Steffen Christensen, CTO & Co-founder at TwentyThree

    In the white paper we’ll cover a number of pressing questions that impact b2b marketers around the world:

    Key take aways

    • Why and how should you leverage video in B2B?
    • How can you create a video culture.
    • How can you to break through the video marketing barriers
    • How should you organize your team around video?
    • How are other marketers measuring success and how should you?
    • What training is needed?

    Complete the form to download the guide