VIDEO: 20+ Thought-Leaders on Video, Content, Inbound, and More
INBOUND 2017 featured a number of speakers that covered a number of different topics, ranging from video to sales to marketing, and much more. We sat down at the TwentyThree studio with 20+ of these speakers, some of the brightest minds in business to get their expertise on the role of video, storytelling and marketing in general.
Whether it’s CoSchedule CEO, Garrett Moon talking about scaling from 0 to 1.3 million page views or HubSpot CMO Kipp Bodnar talking about their video strategy or Moz CEO Rand Fishkin breaking down how he grew his Whiteboard Friday series, each expert lends a unique perspective on how marketers can excel in 2017.
Here are the highlights from each one (and stay tuned for our Video Marketing Expert series for the full interviews):
Scott Brinker, HubSpot
Scott Brinker is the VP platform ecosystem at HubSpot, chair of the MarTech conference, and editor of http://chiefmartec.com.
Rand Fishkin, Moz
Rand Fishkin goes by the ludicrous title, Wizard of Moz. He's founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of the presentation software firm, Haiku Deck. Rand's currently writing a book for Penguin/Random House on the ups and downs of startup culture, due out in 2018. In his miniscule spare time, he loves to travel with his wife, author Geraldine DeRuiter, and read about their adventures in her books and blog. Geraldine and Rand are also small investors in Backstage Capital and Techstars Seattle.
Kipp Bodnar, HubSpot
Kipp Bodnar is the Chief Marketing Officer of HubSpot, where he sets HubSpot’s global inbound marketing strategy to drive awareness and demand for HubSpot’s inbound marketing and sales products.
Prior to his role as CMO, Kipp served as Vice President of Marketing at HubSpot, overseeing all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts. Kipp serves as a marketing advisor for SaaS companies including SimplyMeasured, InsightSquared and Guidebook.
Kipp is the co-author of “The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More.” An industry-leading speaker and blogger, Kipp is also a strategic advisor to three companies. He holds a BA in Journalism from Marshall University.
Shaul Olmert, Playbuzz
Shaul Olmert is Founder and CEO of storytelling platform Playbuzz. Playbuzz empowers publishers and brands worldwide to create engaging content for editorial and commercial purposes through the use of interactive storytelling tools.
Garrett Moon, CoSchedule
Garrett Moon is the CEO and a Co-Founder at CoSchedule, the web's most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 8,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co's Startup of the Year Competition.
As a thought leader, Garrett has been blogging and speaking about content marketing, social media marketing, and startup business for more than seven years. He's been featured on sites like Forbes, Social Media Examiner, and Content Marketing Institute.
Salma Jafri, Salma Jafri Media
Salma Jafri is a YouTube Certified Video Content Strategist and Speaker. She is the founder of the #BeTheMedia Mastermind - a video training platform for entrepreneurs. She hosts the YouTube show "Be The Media" and is a Channel Partner & Contributor at Entrepreneur.com.
Jeff Nappi, ClearVoice
Jeff Nappi is the Director of Software Engineering at ClearVoice. He is a content marketing innovator who has always been ahead of the curve. Jeff was formerly CTO of one of the first fully remote internet startups, he developed the technology for and participated in one of the first mobile and streamed internet reality shows.
Jonathan Dick, HubSpot
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
Jamie Shanks, Sales for Life
Jamie Shanks is one of North America's leading Social Selling experts. He has personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations. Sales for Life is now the world's definitive Social Selling training and coaching company. Jamie released his first book, Social Selling Mastery, in September, 2016.
Phil Pallen, Phil Pallen Collective
Phil Pallen builds brands for TV personalities, experts and businesses. You've seen his clients making deals on Shark Tank, advising country leaders, winning a Nobel Peace Prize, and changing lives with an incredible business idea. Based in LA, Phil is often featured by media outlets like Access Hollywood, Entertainment Tonight, The Toronto Star, and The Daily Mail, and speaks at conferences.
Daniel James, Rakkuten Marketing
Daniel James is a journalist-turned-marketer who has a passion for content. He currently spends his days creating blog posts, podcasts, and videos on the latest and most exciting trends in digital marketing, and he wouldn't have it any other way.
Jeremy Pryor, Epipheo
Jeremy Pryor is the CEO and Video Marketing Strategist at Epipheo - a full-service digital video studio.
Julie Lellis, Elon University
Julie C. Lellis, Ph.D. is an associate professor and associate department chair in the School of Communications at Elon University. She is co-author of The Zombie Business Cure and writes and speaks regularly about identity and related topics such as advocacy and strategic communications. Julie works with clients on identity development and communication strategy. More at julielellis.com.
Daniel Russell, GoFishDigital
Daniel Russell is the director at award-winning agency Go Fish Digital where he has worked with several of the world's largest organizations in addition to well-known public figures to build their brands online. In just the last year, Daniel's work has been seen at Coachella, hit the front page of Google, earned the #1 spot on YouTube, and has been featured in Entrepreneur, Fast Company, WSJ, The Washington Post and Inc.
Gabe Wahhab, Square2Marketing
Gabe helps business websites kick ass and take names with better UX, better conversion, and better results. He is the director of interactive services at Square 2 Marketing, the world's largest inbound marketing agency. Gabe has worked on websites for large companies like Aon Hewitt, Rolls-Royce, and OfficeMax, but he most enjoys working with mid-market companies you've probably never heard of.
Deb Calvert, People First Productivity
Deb Calvert is a Top 50 Sales Influencer, UC-Berkeley instructor, bestselling author, and researcher on B2B buyer preferences. Deb founded the Stop Selling & Start Leading movement and The Sales Experts Channel. She trains, coaches and consults on documented seller behaviors that stimulate positive buyer responses, create value, and form meaningful connections to advance the sale.
Brian Massey, Conversion Sciences
Brian Massey founded Conversion Sciences in 2007, one of the first agencies focused exclusively on website optimization. Today he teaches marketers how to integrate behavioral science into their everyday work. He's seen the results of thousands of tests and draws helpful and entertaining advice from this experience for online marketers in any industry.
Jason Hsiao, Animato
Jason is the Chief Video Officer & Co-Founder of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that video is the most effective way to communicate what’s important. Prior to Animoto, Jason served as a television producer for MTV and Comedy Central.
Brian Williams, Perspectivity Consulting
After 20 years in high-tech companies, most in Silicon Valley, Brian noticed very smart people struggled to effectively communicate their products or services. Being a software professional, but also having a passion for sales and speaking, he created a 6-Step framework to design and deliver Sales Pitches, Presentations, or Conversations. Currently used at AT&T, Cisco, Citi, and many Small Businesses.
Jen Spencer, Smartbug
Jen Spencer is the Vice President of Sales and Marketing for SmartBug Media, a growth marketing agency and HubSpot Diamond partner. Jen subscribes to the notion that "we're all in this together," and great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch.
Tom Burgess, Revenue River
Tom Burgess is the Director of Multimedia at Revenue River, a digital marketing agency in Golden, Colorado that features inbound marketing specialists with expertise in web design, search engine optimization, graphic design, email marketing, social media, and content marketing.