How to evaluate a webinarAnalyse your webinar performance
After your webinar is before the next webinar! What you want to do at this stage is to evaluate your webinar, looking at analytics and attendance to learn for the next one.
Also, some people might have missed your webinar or would like to rewatch part of it. Now you can set the webinar to be available on demand and you can even prepare clips to showcase shorter sections of the event.
You will notice that on the webinar overview screen the Enter Room button will have changed into a Watch Webinar button. Here you will be able to watch the recording of the event yourself.
At this stage you can also determine if you want the webinar recording to be available on demand also for all registrants.
Webinar recording and clips from webinar
On the overview page you will also see the link to the on demand recording for all registrants. You'll be able to edit the recording and prepare clips.
After the webinar you should evaluate the event to learn for the next webinar. The analytics dashboards will help you comprehend the performance of your webinar.
Use this dashboard to understand how engaging your webinar was. The Conversion Rate shows you how many page views converted into registrants. The Attendance Rate reflects how many of these registrants actually showed up.
You will also be able to able to see what percentage of Conversion, Average and Total engagement came from the live or on demand webinar. This engagement is measured in time spent watching the webinar.
In the live overview you can gain a closer understanding of the engagement during the webinar. The graph shows you how many people were watching the webinar at any given time.
On demand overview
In the on demand overview you can learn how the webinar recording performs over time in terms of engagement. Here the dashboard shows how the number of views developed since the end of the webinar.
Funnel and audience breakdown
The funnel gives you a quick visualization of the Conversion and Attendance Rate to see how effective you were in promoting the event.
From the audience breakdown you can learn to what extend you were able to attract new leads and first time viewers, and how strong the quality of your current lead base is.
In the engagement board you can quickly see how many incoming messages and questions you received.
For further looking into the engagement of your webinar attendees, the Engagement tab has information on the poll results, handout downloads, questions and chat messages received during your webinar.
Ultimately, you can see how this webinar performed in comparison with your previous webinars. Was this the 1st best performing webinar? Great! Think about why you were able to attract a lot of viewers before the event and why the webinar itself was so engaging.
An important part of running a successful webinar is that people actually show up and attend. To learn from that, you should take a look at the attendance to understand who signed up, who showed, and who did not. In this section you can also export each list for further analysis.
Here you can see each individual that registered for the webinar, including the company they represent, as well as their engagement. You'll be able to follow individual leads to receive notifications on their video watch behavior.
Here you can see everyone who watched the event live or on demand. You can further segment this list into only those who attended live or only those who attended on demand.
And here you see everyone who signed up, but did not attend.