🎥 TwentyThree Summit: August 28 - 29, 2025. Where companies move forward with video.

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TwentyThree Video Accelerator

Forward with video

At TwentyThree, we've pioneered the video software category since 2009. We invented the term 'video marketing platform' (since adopted by all our competitors) and our product team continues to lead the way with world-first video and webinar breakthroughs year after year. But...

There's a paradox when it comes to video. We live in a video-first world but organizations are still working in text.
Video is more than half of an organization's digital engagement but it lags far behind other technologies when it comes to investment, tooling, and strategic implementation.

That's where TwentyThree Video Accelerator comes in. It's our R&D lab/unit working to grow understanding of video's rightful place as the truly transformative technology of our time.

What we do

Research
We are constantly curious about video. We mine for data, explore for insights and constantly talk with our clients and partners to understand where video is going and why.
Co-creation
We take everything we learn from the market and quickly iterate it into something practical that we and our partners can try, break and improve.
Workshops
Our team run a series of quarterly workshops around video strategy, the video brand and the video agency for changemakers across Europe. And we are always happy to invite partners and clients to our house, here in Copenhagen.

Video Strategy Framework

Given its importance within the media landscape, video needs a strategy of its own to enable businesses to get the most out of it. We have developed a simple organizational and communication framework to guide businesses on their journey to getting the most out of video.

See the framework
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Video Strategy Workshops

For those businesses wishing to transform to being video first and video enabled, we run video strategy workshops to help them take a look at their vision, platforms, organizational set up and budget (amongst other things) for video. Giving them the information and data they need to develop a comprehensive video strategy to take back to the business.

Invite us to host a workshop
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Video Brand

As video usage grows and expands into new environments, up to 50% of customer engagement in now unbranded. Businesses need to be alert to this shift and explore how their brand shows up in these spaces to turn customer engagement into brand engagement and connection.

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Video Innovation Workshop kit

An open source workshop format for innovative minds in agencies, companies, and other organisations to collaboratively uncover how video can fundamentally transform their customer touchpoints.

See the open-source kit
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Video Dictionary

Developing a new category often means pioneering new ideas, tools and concepts which comes with creating new words and definitions. Our Video Dictionary is written to capture exactly what these new words mean and to create consistency across the industry- so we all speak the same language.

Browse the Video Dictionary
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Video Budget Estimator

The first step to optimizing your future video budget is knowing how much you’re spending here and now. Use our tool to get a truer picture.

Use the estimator
Maturity

Video Maturity Benchmarker

Is your organization ready for a video-first world? Use our tool to work out your Video Maturity baseline - and then build from there

Use the benchmarker
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More tools to calculate your way to video success

Decisions are hard to make without data. And that is what we’re solving with our tools. Each of which gives you hard numbers to discuss with your teams.

Browse all tools

If you are interested in learning more about how to build a video strategy for your organization or how TwentyThree can help you make, manage and share video and webinars at your company, feel free to drop Dan a note.

Dan Duffett

Head of Client Strategy

+45 30 14 80 51

dan@twentythree.com

Dan

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