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Foleon Case Study

Foleon offers a SaaS platform that simplifies the production of next-level digital interactive content for any device, allowing anyone to create media-rich sales and marketing assets that are responsive, measurable and interactive.

Foleon is the preferred solution for more than 1300+ brands including Philips, KPMG, Ernst & Young and DDB.

Having a very visual identity it comes naturally to Foleon to use video across marketing, product and customer success. From product videos to customer success webinars, Foleon, however, needed one platform to govern it all and to providing hosting, editing and analytics.

After implementing TwentyThree, Foleon was able to consolidate all their video efforts into one solution including video landing pages, a video hub, webinars and video analytics. Gated video forms and in-video actions have enabled Foleon to improve their conversion rates and with the two-way Hubspot integration, Foleon can now measure the impact of their video efforts.

completion rate on videos across the Foleon website
48 %
conversion rate on gated video forms on the website
25 +
minutes of engagement time with videos in average
7:17 +

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