A keyframe can have a different definition depending on whether it is being used in a narrative or technical perspective. From a narrative point of view, it is usually a specific frame in a video sequence which helps to capture the standout moment or essence of the story being told. From a technical perspective, in video compression (like in formats such as MP4), a key frame is a fully rendered image that contains all the visual data for that moment, acting as an anchor for subsequent frames (called "delta frames" or "interframes"), which only store changes from the key frame to save space. This is crucial for efficient streaming or playback ensuring smooth delivery without overloading bandwidth.
Back in 2016 we came up with the term Video Marketing Platform to describe our product. It was then adopted by our competitors, becoming the default term for our category in the process. As we've grown, so has the terminology we use. So to make sure everyone is on the same page about what we mean, we've created this dictionary. We hope you find it useful.
TwentyThree moves video forward by helping companies move forward with video. And vice versa. We have developed resources for accelerating your company's video-first journey and support you strategically in accelerating their video maturity and adoption.
