Performance refers to how much of your videos have been seen by all viewers. Performance is a detailed graph of how many of your viewers see each part of your video (divided into 1% increments).
Example: A playthrough of 75% means that your viewers see 3/4 of your video content on average. For performance this could mean 100% of your viewers have seen the first percentile of your video with only 50% of your viewers seeing the 100% percentile - alternatively, it could mean that every single viewer has seen the first 75% of your video and none of your viewers have seen the last 25% of your video.
Playthrough should be used as an overall indication of video performance, while the actual performance graph should be used to track actual video content seen, and is especially helpful for analyzing a single video at a time.
Back in 2016 we came up with the term Video Marketing Platform to describe our product. It was then adopted by our competitors, becoming the default term for our category in the process. As we've grown, so has the terminology we use. So to make sure everyone is on the same page about what we mean, we've created this dictionary. We hope you find it useful.
TwentyThree moves video forward by helping companies move forward with video. And vice versa. We have developed resources for accelerating your company's video-first journey and support you strategically in accelerating their video maturity and adoption.
