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Video Marketing Platform

A Video Marketing Platform (VMP) is a tool that enables businesses to create, manage, distribute and analyze their video content. Usually these platforms integrate features for production, hosting, distribution and performance measurement to help you maximize the reach, engagement and return on investment of your video marketing strategies. TwentyThree built and developed Europe's leading VMP platform which is currently being used by some of the region's largest businesses. 

Dan Duffett

Author of the Video Dictionary.
Feel free to ping Dan, so we can keep improving the dictionary.

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Upgrade to the world’s first all-in-one video marketing platform and you’ll also get your own dedicated team guiding you to video success, and exclusive access to our events and research to stay at the forefront of video trends and knowledge.

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Video Marketing Platform

All the tools you need to succeed with video across the customer journey

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Video dictionary

Video Dictionary

Back in 2016 we came up with the term Video Marketing Platform to describe our product. It was then adopted by our competitors, becoming the default term for our category in the process. As we've grown, so has the terminology we use. So to make sure everyone is on the same page about what we mean, we've created this dictionary. We hope you find it useful.

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Video Accelerator

TwentyThree moves video forward by helping companies move forward with video. And vice versa. We have developed resources for accelerating your company's video-first journey and support you strategically in accelerating their video maturity and adoption.