A Video Marketing Platform (VMP) is a tool that enables businesses to create, manage, distribute and analyze their video content. Usually these platforms integrate features for production, hosting, distribution and performance measurement to help you maximize the reach, engagement and return on investment of your video marketing strategies. TwentyThree built and developed Europe's leading VMP platform which is currently being used by some of the region's largest businesses.
Back in 2016 we came up with the term Video Marketing Platform to describe our product. It was then adopted by our competitors, becoming the default term for our category in the process. As we've grown, so has the terminology we use. So to make sure everyone is on the same page about what we mean, we've created this dictionary. We hope you find it useful.
TwentyThree moves video forward by helping companies move forward with video. And vice versa. We have developed resources for accelerating your company's video-first journey and support you strategically in accelerating their video maturity and adoption.
