A Video Organization is one which understands that we live in a video first (see Video First) world and is video mature (see Video Maturity). As such it has made video its primary form of communication, when human, face-to-face discussion is not possible. A clear indicator of such an organization is that their website heroes video content throughout, using personal video (See Personal Video) with their customers is second nature and that they have a bespoke video division in their organization which manages all video for all departments from one team.
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Back in 2016 we came up with the term Video Marketing Platform to describe our product. It was then adopted by our competitors, becoming the default term for our category in the process. As we've grown, so has the terminology we use. So to make sure everyone is on the same page about what we mean, we've created this dictionary. We hope you find it useful.
TwentyThree moves video forward by helping companies move forward with video. And vice versa. We have developed resources for accelerating your company's video-first journey and support you strategically in accelerating their video maturity and adoption.
