Webinar Integrations
Native webinar integrations across your martech stack
TwentyThree's webinar integrations connect every event to the martech stack you already run. Register contacts from your CRM, then push attendance, watch-time and poll responses back to each contact record and into your marketing automation and analytics set-up.
Connect your webinars to your business-critical tools
Native connectors cover HubSpot, Marketo and Salesforce, as well as Eloqua, Pardot, Mailchimp, Google Analytics and Adobe Analytics. Anything without a native connector routes through Segment, an open webhook, or JSON Data Pushes — so nothing in your martech stack gets left out.
Register contacts from the tools you already use
Collect registrations through the forms and workflows you already run with no list uploads between systems. In HubSpot, a workflow signs each contact up to the webinar natively the moment they submit a form. In Marketo, a Smart Campaign passes registrations straight to your TwentyThree webinar. For anything custom, the TwentyThree API lets you register contacts from your own automation.
Push attendance and engagement to every contact record
Live and on-demand attendance, watch-time, poll responses and conversions land on each contact record automatically, then feed the lists and scoring models you already run. HubSpot and Marketo receive rich webinar activity – registered, attended, no-show, watch-time – as native events, so an active list or Smart List can filter on it and update continuously. Because the data writes to the contact record, your lead scoring picks it up without extra setup.
Attribute pipeline, and extend with the webinar API
Video Attribution ties every webinar view to a named contact and a Video Engagement Score from 0 to 100, so sales can act on who's genuinely engaged. The same events feed Google Analytics or Adobe Analytics, so webinar performance sits beside the rest of your marketing data. When a tool isn't on the native list, the webinar API and webhooks cover the rest — register people, pull attendance, or trigger a workflow programmatically. And for the full engagement picture, JSON Data Pushes send every contact's complete webinar record — attendance, watch time, poll answers, questions and downloads — straight to an endpoint you control.
Explore TwentyThree Webinars
Webinar Integrations is one part of TwentyThree Webinars, the world’s first second-generation webinar product. Our tool makes high-end functionality accessible for ambitious teams who want to provide a professional and deeply engaging experience for their audience. Explore the full suite of features that cover the full webinar lifecycle - before, during, and after the event.
Webinar registration pages that match your brand and live inside your funnel
The webinar management platform for every stage of every webinar
The webinar run-of-show that lives where the webinar runs
Automated webinars (minus the pre-recorded part)
Professional video overlays for broadcast-quality webinars
Webinar CRM integration that sends engagement, not just attendance
Automatic webinar recording for every event you run
Native webinar integrations across your martech stack
Let's show you Webinar Integrations in action
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