This is the total amount spent by a business to produce any given webinar and should include: webinar staff, process and talent time to rehearse and deliver the webinar, external production costs, webinar software spend and promotional budget. This is different to the budget as it represents the actual costs to produce the webinar.
Back in 2016 we came up with the term Video Marketing Platform to describe our product. It was then adopted by our competitors, becoming the default term for our category in the process. As we've grown, so has the terminology we use. So to make sure everyone is on the same page about what we mean, we've created this dictionary. We hope you find it useful.
TwentyThree moves video forward by helping companies move forward with video. And vice versa. We have developed resources for accelerating your company's video-first journey and support you strategically in accelerating their video maturity and adoption.
