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Sources (Analytics Metric)

A rough estimation of how and where your viewers see your videos.

Related terms

Video Marketing Platform Video Engagement Share Video Engagement Video Attribution Video Analytics Play Details (Analytics Metric) Playthrough/Performance (Analytics Metric) Plays (Analytics Metric) Performance Details (Analytics Metric) Martech Share Marketing Attribution Locations (Analytics Metric)
Dan Duffett

Author of the Video Dictionary.
Feel free to ping Dan, so we can keep improving the dictionary.

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Upgrade to the world’s first all-in-one video marketing platform and you’ll also get your own dedicated team guiding you to video success, and exclusive access to our events and research to stay at the forefront of video trends and knowledge.

Plays Analytics

Video Marketing Platform

All the tools you need to succeed with video across the customer journey

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Video dictionary

Video Dictionary

Back in 2016 we came up with the term Video Marketing Platform to describe our product. It was then adopted by our competitors, becoming the default term for our category in the process. As we've grown, so has the terminology we use. So to make sure everyone is on the same page about what we mean, we've created this dictionary. We hope you find it useful.

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Image accelerator

Video Accelerator

TwentyThree moves video forward by helping companies move forward with video. And vice versa. We have developed resources for accelerating your company's video-first journey and support you strategically in accelerating their video maturity and adoption.