The process of labelling and tracking new leads and ultimately building a profile for them, in order to optimize outreach campaigns. TwentyThree's video attribution works out of the box with HubSpot and Marketo – and can be quickly integrated with any other tool– so you can seamlessly capture contact details for the people who interact with your videos and help improve your attribution model by as much as 50%.
Back in 2016 we came up with the term Video Marketing Platform to describe our product. It was then adopted by our competitors, becoming the default term for our category in the process. As we've grown, so has the terminology we use. So to make sure everyone is on the same page about what we mean, we've created this dictionary. We hope you find it useful.
TwentyThree moves video forward by helping companies move forward with video. And vice versa. We have developed resources for accelerating your company's video-first journey and support you strategically in accelerating their video maturity and adoption.
