Exporting webinar attendee statistics
After your webinar, you might want to download your attendance statistics to upload to your CRM, marketing automation system or BI tool. With TwentyThree webinars, you can extract those attendance statistics as a CSV file, for simple handling in most tools.
To download your statistics, go to the Attendance tab of your webinar event and click the Export Attendees button and save the file.
Below you can find all the column headings you will see in the file, and what they mean.
| Metric | Explanation |
| uuid | Unique identifier inside TwentyThree, based on email address |
| identifier | Identifier number inside TwentyThree (If unidentified viewer this would be Viewer #[identifier]) |
| user | User ID (if user on TwentyThree account) |
| Contact's email address (From Collector/Import/Connection) | |
| profile.name | Contact's name (From Collector/Import/Connection) |
| profile.firstname | Contact's first name (From Collector/Import/Connection) |
| profile.lastname | Contact's last name (From Collector/Import/Connection) |
| profile.title | Job title (Not currently collected by can be imported) |
| profile.phone | Contact's phone number (From Collector/Import/Connection) |
| profile.seniority | Contact's seniority (Not currently collected by can be imported) |
| profile.site | Contact's website (Not currently collected by can be imported) |
| profile.bio | Contact's bio (Not currently collected by can be imported) |
| profile.city | Contact's city (Estimated from IP) |
| profile.state | Contact's state (Not currently collected by can be imported) |
| profile.zipcode | Contact's zip code (Not currently collected by can be imported) |
| profile.regionName | Contact's region (Estimated from IP) |
| profile.country | Contact's country (Estimated from IP) |
| profile.countryCode | Contact's country (From profile.country) |
| profile.company | Contact's company (From Collector/Import/Connection) |
| profile.companyInfo | Info on contact's company (Not currently collected by can be imported) |
| profile.companyLocation | Location of contact's company (Not currently collected by can be imported) |
| profile.companySite | Contact's company website (Not currently collected by can be imported) |
| profile.companyType | Type of company (Not currently collected by can be imported) |
| profile.latitude | Geographical latitude (From IP) |
| profile.longitude | Geographical longitude (From IP) |
| profile.twitter | Contact's Twitter profile (Not currently collected by can be imported) |
| profile.facebook | Contact's Facebook profile (Not currently collected by can be imported) |
| ip | Contact's IP Address (Identifying number that is associated with a specific computer or computer network. When connected to the internet, the IP address allows the computers to send and receive information) |
| identity_source | Where the profile came from |
| timeline_count | Number of videos seen in total/how many unique play sessions were started in a browser |
| timeline_engagement | Seconds of engagement time in total |
| timeline_sessions | Number of total visiting sessions |
| score | Engagement score |
| first | Time of first identification of contact (First session) |
| recent | Most recent visit |
| source_first | Where on the web they were first seen |
| source_recent | Where on the web they were last seen |
| referer_first | Where was the first video they watched (f.x. embedded on a page) |
| referer_recent | Where was the most recent video they watched (f.x. embedded on a page) |
| identity_source | Where the profile came from, web traffic wise |
| profile.data_optin | 1 = Opted in 0 = not opted in |
| profile.data_optin_text | Data tracking opt in text |
| profile.marketing_optin | 1 = Opted in 0 = not opted in |
| profile.marketing_optin_text | Text on marketing opt in |
| utm_source | UTM tracking info (if used for registration link) |
| utm_medium | UTM tracking info (if used for registration link) |
| utm_campaign | UTM tracking info (if used for registration link) |
| utm_content | UTM tracking info (if used for registration link) |
| utm_term | UTM tracking info (if used for registration link) |
| attended_type | Attended webinar live or on demand |
| attended_engagement | Engagement seconds for this webinar |
| attendance_registration_date | When they registered for this webinar |