State of Webinars 2025

Download your free copy of the State of Webinars 2025 for all the data and benchmarks to know where you stand in the world of webinars.

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62% of companies describe webinars as extremely or very important to their digital strategy, making them increasingly instrumental in driving business impact.

62%

“The webinar is only 30 minutes—but the time you spend on strategy, as well as the work
before and after, is what you need to keep in mind. Make sure you know why you are creating
that piece of art and how to leverage the results.”

Respondent

35% of organizations have dedicated webinar program managers or teams, highlighting the rise of the webinar team as one of the most significant findings in this year’s report.

35%

“Just start today. There is a learning curve, but over time, the webinar program has the potential
to bring in the highest quality leads with the lowest marketing investment. With today’s technology, you can turn your webinar content into top, middle, and bottom-of-funnel assets and activities—all within one program and
technology."

Respondent

Almost half of organizations now integrate their webinar tool in their martech stack. While this represents encouraging organizational discipline, it’s somewhat worrying that more than 10% of companies don’t bother with any kind of performance tracking.

Organizations are finding innovative uses for their webinar content. From repurposing clips to be used in new
webinars to using transcripts in blog posts, our findings show how quickly and enthusiastically companies have thrown themselves into content generation.

Download the state of webinars 2025