Ask Me Anything: Sara Riis-Carstensen
The conversation continues. Following her talk on how brands stay relevant by showing up on camera, Sara Riis-Carstensen, Head of Brand at Lufthansa, joins the Personal Stage to take your questions: on moving from campaigns to continuous presence, earning trust, or whatever her session left you thinking about. An open, one-on-one exchange.
Sara Riis-Carstensen
Head of Brand Strategy & Brand Management, Lufthansa Group
Brand strategy starts with culture, not the brand. Sara Riis-Carstensen built LEGO's first global brand strategy – making it the world's most powerful – and now leads brand strategy at Lufthansa Group. She joins us on cultural relevance on camera.
