Being a Video Changemaker

Kendall Fier built Oracle's global video function from the inside — creating formats, going on camera, developing strategy, and leading a team that treated video as a core business capability before most organisations knew what that meant. In this session she talks about what it actually takes to drive that kind of change: the internal politics, the creative standards you have to hold, and what it means to be the person in a large organisation who makes video everyone's business.