Rob Scotland
Head of Brand & Marketing, Veo Technologies
With a storytelling approach honed at A-list clients and agencies including Ferrari F1, Carlsberg, Xbox, McCann, and Leo Burnett, Rob is a big believer in the power of brands to shape culture.
Day 1, 12:00 – 12:45Concert Hall
Building a Brand with Video
Rob Scotland's company sits at the intersection of B2B and B2C — and so does his approach to brand. In this session he unpacks the campaign that took a B2B brand and built it with tools borrowed from the consumer playbook. Award-winning, counterintuitive, and replicable. For anyone trying to build something people actually notice in a category that usually plays it safe.
