Rethinking Video at Every Touchpoint
Every channel. Every moment. Every decision in the buyer journey. Charis Maimaris makes the case for video not as a campaign format but as a constant — and walks through what a truly touchpoint-complete video strategy looks like across a modern marketing organisation.
Charis Maimaris
Marketing Manager, knowledgecy
Creative is the strongest lever in paid social – not targeting, not budget. Charis Maimaris built his consultancy around that insight and now advises B2B brands globally. He returns with a session on making short-form video work.
